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tara abel

YOU GOT IN TO THIS INDUSTRY FOR THE COACHING.

LET ME TAKE CARE OF THE WRITING.

learn more

get back to what you love

as an entrepreneur and small business owner,
you want to do it all.

YOU'VE HAD TO. IT'S ALWAYS BEEN ON YOU TO KEEP ALL OF THE BALLS IN THE AIR, TO KEEP YOU AND YOUR GOALS MOVING FORWARD.

THE THING IS THOUGH, YOU'RE REALIZING THAT DOING THE OL' GRIND THIS WAY IS NOT EXACTLY SUSTAINABLE. 

THERE ARE SOO MANY TASKS THAT MAKE YOU WANT TO STICK A PEN IN YOUR EYE AND, DAMN.

BACK WHEN YOU STARTED THIS ENTREPRENEUR THING, YOU NEVER EVER WOULD HAVE THOUGHT THAT SO MUCH OF YOUR LIMITED TIME WOULD BE SPENT... WRITING.

EMAILS, SOCIAL MEDIA, SALES PAGES.

 

IT DOESN'T END....AND YOU'RE NOT SURE YOU'RE EVEN ANY GOOD AT IT.

 

 

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you need help but

I KNOW THIS IS WHERE THE THOUGHT EXPERIMENT USUALLY STOPS.

YOUR BUSINESS, YOUR VOICE, YOUR CLIENT RELATIONSHIPS, YOUR VALUES ARE EVERYTHING.

HOW CAN YOU POSSIBLY HAND EVEN A SMALL PART OF IT OVER  TO JUST ANYONE ELSE?

you can't.

YOU NEED SOMEONE WHO UNDERSTANDS THE INS-AND-OUTS OF THE HEALTH AND FITNESS INDUSTRY, DOWN TO THE MECHANICS OF A SQUAT OR THE  EXERCISE GUIDELINES FOR POSTNATAL FOLKS.

YOU NEED A WRITER WHO KNOWS THE POWER OF LANGUAGE AND DOESN'T BELIEVE IN FEAR-MONGERING, SCARE TACTICS, OR SHAMING - EVER - BUT CAN STILL CRAFT BOLD, ATTENTION-GRABBING COPY THAT WILL HAVE CLIENTS SIGNING UP FOR YOUR PROGRAM.

YOU NEED A FELLOW ENTREPRENEUR, WHO KNOW JUST HOW MUCH YOUR BUSINESS MEANS TO YOU. SOMEONE WHO WILL TREAT IT WITH THE UTMOST CARE AND DELIVER NOTHING BUT THE BEST.

 

YOU HAVE TO BE SURE THAT THIS PERSON SHARES YOUR VALUES BECAUSE, AS A PERSONAL BRAND, YOUR VALUES GUIDE AND SHAPE WHAT YOU DO. YOU WANT TO LEAD - AND MARKET - WITH INTEGRITY, ANTI-RACISM, and EQUALITY.

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i can write you copy that 

MAKES YOU STAND OUT IN THE CROWD BY HIGHLIGHTING YOUR UNIQUE VOICE AND TALENTS WITHIN THE INDUSTRY

SELLS THE HECK OUT OF YOUR OFFERS WITHOUT BEING GROSS, BRO-Y, OR GIMMICKY.

IS WRITTEN FROM A PLACE OF GENUINE UNDERSTANDING OF THE INNER-WORKINGS OF YOUR PROGRAMS AND OFFERS AND THE BUSINESS YOU ARE WORKING TO CREATE

SPEAKS TO EACH CLIENT IN A WAY THAT WILL MAKE YOUR OFFERS IRRESISTIBLE BECAUSE THEY'LL KNOW YOU'RE THE RIGHT FIT FOR THEM

EMBODIES INCLUSIVITY, ANTI-OPPRESSIVE VALUES, AND RESPECT FOR EVERYONE WHO INTERACTS WITH YOUR BUSINESS.

tara is the bomb

here's a testimonial about why blah blah blah

hi, i'm tara abel

I'VE BEEN A CERTIFIED FITNESS TRAINER, SPECIALIZING IN PRENATAL AND POSTNATAL FITNESS FOR OVER 7 YEARS. 

I STARTED MY OWN ONLINE TRAINING BUSINESS 5 YEARS AGO AND QUICKLY LEARNED FIRST HAND JUST HOW MUCH WRITING IS INVOLVED.

 

LUCKILY, I'VE ALWAYS BEEN A WRITER AND I KNOW THAT IT'S ONE OF THE REASONS WHY I WAS ABLE TO GROW MY BUSINESS AS WELL AS I DID. 

I'VE ALWAYS ENJOYED CONNECTING WITH PEOPLE THROUGH WRITING AND CRAFTING THE PERFECT DESCRIPTION OR PUNCHY HEADLINE.

IN MY WORK AS PART OF A BUSINESS COACHING TEAM, I WAS QUICKLY RELEGATED TO THE ROLE OF COPYWRITER.

 

I REALIZED THAT THERE ARE MANY FOLKS WHO HAVE TROUBLE  CONVEYING THEIR IDEAS OR EXPRESSING THE PASSION BEHIND THEIR OFFERS WITH THEIR WORDS.  AMAZING OFFERS WERE BEING PASSED OVER BECAUSE THE COPY LACKED THE PUNCH, CLARITY, AND INTEREST THAT WAS NEEDED FOR CLIENTS TO RESONATE WITH THESE EXCELLENT COACHES. 

I LOVE THE MOMENT WHERE I PRESENT A COACH WITH THE COPY I'VE WRITTEN AND IT'S EXACTLY WHAT THEY WERE WANTING TO SAY AND FOR THEIR CLIENTS TO READ.

 

THEY JUST NEEDED A LITTLE HELP.

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